Affiliate Disclosure

Our Commitment to Transparency

At Eddsmithwaller (eddsmithwaller.co.uk), we believe that honesty and transparency are the foundation of any trustworthy review platform. This page explains clearly and plainly how our website operates commercially, and how those commercial arrangements relate to the reviews and recommendations you read here.

Please read this disclosure carefully before using any links or acting on any recommendations found on this website.

What Are Affiliate Links?

Some of the links on eddsmithwaller.co.uk are affiliate links. This means that if you click on a link to an eSports betting operator and subsequently sign up or make a deposit, Eddsmithwaller may receive a commission or referral fee from that operator. This payment comes at no additional cost to you whatsoever.

Affiliate links look and function exactly like any other hyperlink on this site. They do not change the price you pay, the bonus you receive, or the terms offered to you by any operator. The only difference is that the operator can identify that you arrived via our website.

How Affiliate Relationships Work

Eddsmithwaller maintains affiliate partnerships with a number of licensed eSports betting operators operating in Great Britain. These partnerships are established independently of the editorial process. The existence of an affiliate relationship with any operator does not guarantee that operator a favourable review, a higher rating, or a featured position on this website.

Specifically, our affiliate arrangements work as follows:

Operators may pay a commission when a referred user registers and deposits funds.
Some arrangements involve a revenue share model, where we receive a percentage of net gaming revenue generated by referred users.
In some cases, a flat fee per referral may be agreed.
No operator pays for editorial coverage, star ratings, or specific written content.

Editorial Independence

All reviews and recommendations published on eddsmithwaller.co.uk are written by Ciaran MacPherson, the owner and lead reviewer of this website. Ciaran's editorial decisions are made entirely independently of any commercial arrangements. Operators cannot purchase, influence, or alter review scores, written content, or recommendations.

If an operator performs poorly against our review criteria, that assessment will be published honestly, regardless of whether an affiliate relationship exists. Likewise, operators with no affiliate arrangement may still be reviewed and recommended if they meet our quality standards.

Our Review Methodology

Every eSports betting operator reviewed on this site is assessed against a consistent and structured set of criteria. Ciaran MacPherson personally evaluates each platform across the following areas:

Licensing and regulation — only operators holding a valid UK Gambling Commission licence are considered.
eSports market coverage — the range of titles, tournaments, and betting markets available.
Odds and value — competitive pricing compared across multiple platforms.
Bonuses and promotions — assessed for genuine value, with full attention paid to terms and conditions.
User experience — site usability, mobile performance, and speed.
Customer support — responsiveness and quality of assistance.
Responsible gambling tools — availability and accessibility of player protection features.

About Ciaran MacPherson

Ciaran MacPherson has spent years researching and analysing the eSports betting landscape in Great Britain. His reviews are grounded in direct, hands-on experience with each platform reviewed. His aim is to provide GB-based bettors with accurate, reliable, and genuinely useful information to support informed decision-making.

FTC Compliance Notice

In accordance with the guidelines set out by the Federal Trade Commission (FTC) regarding endorsements and testimonials, and in the spirit of consumer protection best practices applicable to UK audiences, Eddsmithwaller discloses all material connections between this website and the operators featured herein. Any content that could be considered a recommendation or endorsement reflects the honest opinion of Ciaran MacPherson based on genuine evaluation.

If you have any questions about our affiliate arrangements or editorial process, please contact us directly at eddsmithwaller.co.uk.

Last updated: 2026

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